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CUSTOMER SERVICE, PRIME TACTIC TO GAIN AND KEEP CUSTOMERS FOR A SUCCESSFUL BUSINESS.

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  By SUIKA PAMELA SEWOYEBA Customer service is pertinent to the growth of a businesses. It is the provision of services to customers by business operators before during and after purchase which strengthen the relationship between the buyer and seller. In the same regard any good gesture made to your customer is already a good service rendered to them, it’s applicable in both shops, workshops and financial institutions.   Suika Alphonse Kwatinyuy a master’s holder in the faculty of economic and management sciences (F.E.M.S) and a resource person states that the world is very competitive and it's very important to treasure your customers. "You need to be a helper and teacher to your customers, guiding them on how to use the product you equally need to be a therapist, empathetic, patient and positive because some customers are ill mannered yet hot tempered. Treating them otherwise will scare them away". Alphonse Kwatinyuy n notes that poor customer service will not b...