CUSTOMER SERVICE, PRIME TACTIC TO GAIN AND KEEP CUSTOMERS FOR A SUCCESSFUL BUSINESS.

 

By SUIKA PAMELA SEWOYEBA

Customer service is pertinent to the growth of a businesses. It is the provision of services to customers by business operators before during and after purchase which strengthen the relationship between the buyer and seller. In the same regard any good gesture made to your customer is already a good service rendered to them, it’s applicable in both shops, workshops and financial institutions.

 Suika Alphonse Kwatinyuy a master’s holder in the faculty of economic and management sciences (F.E.M.S) and a resource person states that the world is very competitive and it's very important to treasure your customers. "You need to be a helper and teacher to your customers, guiding them on how to use the product you equally need to be a therapist, empathetic, patient and positive because some customers are ill mannered yet hot tempered. Treating them otherwise will scare them away".

Alphonse Kwatinyuy n notes that poor customer service will not boast the sells of a business but it will rather drop it and that the baby business has its own customer strategies." Poor customer service is having a no opnechannel communication strategy this is when customers don't have a medium like Facebook, What Sapp or email of communicating with the seller often to get further guidance or to know when a particular good will be available, lack of empathy here is striving to be in their situation and understanding them, don't keep them waiting without any tangible reason, reply or pic their calls immediately, don't transfer your customers from one agent to the next.

Rendering services to a bank customer.

As for the strategies to groom a baby business Alphonse Kwatinyuy says  "good strategies to sustain a baby business is treating your employees better just as you will want them to treat your customers and most importantly paying them well and on time, they will in turn treat the customers well, build a constant good relationship with them, no false promises or guarantee , be present at all times and places where they need your services, treat every customer with the same level of service be it those who come daily or those who come rarely, pay close attention to customer feedback especially when they identify a fault, your employees should purchase excellent people's skills;  those with good communication skills and interacts well, those who aren't quick tempered , you should be able to solve their problems in time. With all these you are sure of retaining your customer's" customer is King and the business is up because of him he states.

According to him, excellent customer service is the best tactic as its long lasting than Monopoly power. Because if competition arises the monopolist will lose its power but a good business operator offering good customer services be it financial assistance or a good relationship with your customers will sustain your business or financial institution even in crucial moments.

Andy Brown and Sons enterprise in Bambili offers feasible customer and testifies to this. Bilam  Sinorine who partners with the Andy Brown  and Sons Enterprise in Bambili explains  that they offer  free services to customers    and that it enhances  the rapid growth of their business." We offer free service to our customers especially those who buy heavy things like filled gas bottles. We do it in this way: transfer the gas bottle to the customer’s residence using our car but if the car isn't available, we give money for the customer to pay a bike or any less strenuous means to take the gas bottle home

Though people have different tactics to keep their businesses progressing, it is certain as testified that  good customer service especially in monetary, material and good relationship will motivate many people thereby increasing your customers and there will be high turnover.